Welcome to the FS Vector Advisory Team newsletter. Each month, we will bring you the latest stories we’re following, an interview with someone from our network, a summary of notable fintech product launches, and a list of upcoming events shaping the fintech community.
This first newsletter coincides with an invitation to our May Happy Hour in NYC. We’d love for you to join us for this intimate gathering with friends and partners in the fintech space, see below for your RSVP.
- The Storyline
April was marked by the aftereffects of Fintech Meetup, which leaves us channeling our inner Larry David and avoiding stop and chats for the foreseeable future. Ethan Singleton joined PerformLine to unpack their Fintech Meetup experience, discussing BaaS evolution, collaboration, compliance trends, and innovative products. Plus, they shared conference survival tips and their optimism for fintech’s future.
FS Vector partner Emily Goodman had an eventful month. She attended the inaugural Fintech Is Femme Leadership Summit at Rise by Barclays, which brought together 300 women (and a few men!) to hear from 25 female speakers representing the entire spectrum of fintech. Emily also co-hosts CryptoMondays Stamford, where she moderated a panel on the recent events in tokenization and the implications. The panel delved into the current state of tokenization, emerging trends, and the outlook for the future. Excitingly, their community has grown from just a handful of people two crypto winters ago to almost 1,900 members today.
Our attention returned to the ongoing conversation surrounding bank partnerships and bank consent orders. Trevor Tanifum argued that the key issue is the need to build a compliant and defensible bank-fintech model, not the model itself. Days later the FDIC began releasing consent orders in pairs targeting banks with both direct and indirect sponsorship models. Since then we have observed a surplus of demand for partner banks with many fintechs searching for banks able and willing to onboard new partners.
Softbank-backed TabaPay announced that it will acquire Synapse assets, following the BaaS platform’s bankruptcy filing. Founded in 2014, Synapse was one of the earliest players in the space. This is now the third BaaS middleware company to be acquired, as Bond and Rize were acquired last year by banking incumbents FIS and Fifth Third, respectively. We’re eagerly watching to see how the technology and capabilities are deployed within their new homes.
Empower plans to acquire Petal and announced it has completed the acquisition of Cashalo. Petal reportedly sought a buyer back in November as higher interest rates have hurt consumer lenders, including Petal which offers underserved consumers access to credit cards. Without a near term rate reduction, fintech lenders are searching for lower costs of capital and have been finding some success with banks and credit unions.
While we await a U.S. fintech IPO, Ryan Reynolds’s Canadian fintech Nuvei has been taken private in an all-cash deal valued at approximately $6.3 billion. His successful foray into fintech will add another feather to his cap, encompassing ventures ranging from a gin company to a mobile carrier, and even a Welsh football club. As fintech startup valuations decline, private equity firms like Advent are seizing opportunities amidst the market’s recalibration and we expect to see much more fintech activity from private equity in the months to come.
On the global stage, Japanese conglomerate Rakuten announced its plan to consolidate its various financial operations into a single entity, unifying the bank, insurance, securities, card company and other fintech businesses. This strategic move aims to harness group synergies to maximize each member’s lifetime value while minimizing customer acquisition costs, thereby maximizing group profit. The initiative mirrors the ongoing trend of fintech market consolidation, marking a potentially transformative phase in the industry’s landscape.
The Monetary Authority of Singapore (MAS) has introduced COSMIC (any guesses on what it stands for? Answer at the end), a digital platform aimed at bolstering the global financial system’s defenses against money laundering and terrorism financing. The MAS developed COSMIC in close collaboration between MAS and six major commercial banks in Singapore: DBS, OCBC, UOB, Citibank, HSBC as well as Standard Chartered Bank. This follows in the footsteps of the Australian Banking Association’s introduction of the Fraud Reporting Exchange (FRX) platform, launched in 2023. Answer: COSMIC stands for Collaborative Sharing of Money Laundering/Terrorism Financing (ML/TF) Information & Cases
- Network Spotlight
Tell us a little about yourself and your company.
Propllr is a strategic communications agency that helps B2B technology companies—with a long track record in fintech—build trust by increasing authority for their people and credibility for themselves and their products. We do this through the twin pillars of PR and content marketing, offering them as standalone services or within a single integrated program. On the PR side, we secure clients media coverage, awards, and speaking opportunities. On the content side, we create expert content for executives and other thought leaders, research reports, whitepapers, case studies, etc.
What is something a growth stage company should be thinking about?
There’s an old saying: “Trust beats technology.” In other words, you can have the best product, but if no one trusts you, you won’t succeed. And conversely, if you are trusted, you can find success even if your product is still shy of your vision. Growth stage companies should be focused squarely on trust-building, and thought leadership may be the path of least resistance. They should be creating thought leadership content for their sites, contributing articles to media outlets, and speaking at important events. Research backs this up, with nearly 3 out of 4 B2B buyers saying thought leadership is more impactful than traditional marketing materials, and 9 out of 10 saying thought leadership makes them more receptive to sales and marketing efforts.
How can people get a hold of you?
I stand ready to help out anyone in FS Vector’s orbit, whether they want advice on something PR- and content-marketing-related or if they are looking for a deeper dive into how we can help them hit their business goals. They can reach me at josh@propllr.com or book a call with me here.
One Personal Question: What did your grandparents do for a living?
What a great question. My dad’s mom, Ruth, was a teacher, but she was retired by the time I came around, and my dad’s dad, who I never knew, was a wholesale food salesman. My mom’s dad, “Papa Sven,” was a chemical engineer from Norway and launched and then ran a unit for Norsk Hydro in the U.S. in the 50s (it was supposed to be a two-year gig but he and my mom’s mom, Lucie, who was a homemaker, loved the U.S. and never left). Fun fact: During World War II my grandfather was in the Norwegian resistance, and towards the end of the war, he and Lucie had to flee Oslo (hidden on a fishing boat!) after Nazis came looking for him at their home.
- Product Launches
Check out our selection of interesting new product launches!
After Robinhood’s 2023 acquisition of credit card startup, X1, it has launched its Gold Card. Reminiscent to the Apple Card, it offers users, more specifically Robinhood Gold members, which costs $5 a month, a no annual fee card with 3% cash back. Notably, the cash back earned can be transferred into brokerage accounts. Robinhood’s co-founder and CEO, Vlad Tenev clearly stated that their “goal is to be the place where customers custody all of their assets and where all of their transactions go through.”
Speaking of Apple, it is opening up its walled garden with a new API, FinanceKit. In its latest iOS 17.4 update, FinanceKit allows developers to fetch transactions and balance data from users’ Apple Card, Apple Cash and Savings with Apple. The first set of launch partners are three online budgeting platforms, YNAB, Monarch, and Copilot. Earlier this year, Apple announced their users have earned more than $1 billion in Daily Cash from spending on Apple Card last year from more than 12 million customers.
Swedish BNPL giant Klarna is launching a credit card in the US, positioning itself in direct competition with Robinhood, Apple, and Affirm, who launched their own card last year. Eyeing the largest IPO of the year, Klarna also announced a partnership with Uber, enabling users to pay in full with just one click.
Business banking fintech Mercury is moving to serve consumers, hoping to convert their business customer base of more than 100,000 into personal banking customers.
Pipe has pivoted from revenue-based financing to a new offering: embedded Capital-as-a-Service. This comes a year after naming Luke Voiles as their new CEO. Luke was previously the general manager of Square Banking.
Mastercard is set to launch a new digital account opening experience for select U.S. debit and prepaid products. The program, leveraging open banking solutions, aims to streamline and secure the process. It is expected to be available broadly by the first half of 2024, targeting improved account ownership verification and reduced abandonment rates. This initiative reflects the increasing demand for digital banking solutions, particularly among Gen Z.
Not to be outdone, Visa launched open banking in the United States, leveraging Tink’s capabilities to enable U.S. users to connect accounts and share financial data securely. Visa acquired Tink in 2022, following the scrapped Plaid deal.
Coinbase rolled out support for the Bitcoin Lightning Network powered by Lightspark. Previously, Bitcoin transfers on Coinbase were processed on-chain, often taking 10 minutes to 2 hours at higher costs. The new integration recognizes significant cost advantages of off-chain transitions compared to using credit cards or bank wires.
- FS Vector Calendar
Catch our team at the following events!
FS Vector Event
- Happy Hour: May 9, 2024 by FS Vector | May 9 | The Evelyn Hotel | New York, NY
Space is limited. RSVP for your spot at the link above if you’d like to attend. We will confirm spots based on availability.
Other Events we are attending
- BankTech Ventures Annual Limited Partners Summit | May 6 – 8 | Atlanta, GA
- UBS Private Company FinTech Conference & Networking Event | May 15 – 17 | Napa, CA
- Finnovate – Spring | May 21 – 23 | San Francisco, CA
- Consensus 2024 | May 29 – 31 | Austin, TX
- Fintech Symposium | June 4th – 6 | Chicago, IL
- From Hoodies to Suits – Fireside Chat by AON & FS Vector | June 19 | New York, NY